Technology & SaaS copywriter

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NEW ZEALAND TECH COPYWRITER

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Tech companies don’t usually have a content problem. They have a clarity problem.

You’re not short on smart people, big ideas, or features to talk about. But explaining what you do — and why it matters to the people you’re trying to reach — is a different challenge.

I’m a copywriter with a background in tech. I’ve written product pages, case studies, UX copy, investor updates, video scripts and everything in between.

I’ve worked inside the engine room of SaaS start-ups, scale-ups and enterprise tech teams. So I won’t slow you down or ask what an API is.

Brand voice

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Messaging strategy

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Website copy

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Thought leadership

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Brand voice · Messaging strategy · Website copy · Thought leadership ·

Working together

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    Messaging Strategy

    Find the right words to frame your positioning and your value.

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    Website copy

    Create copy that connects with the right people, and move them to take action.

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    Thought leadership

    Turn your insights and perspective into content worth clicking on.

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    Voice of Customer research

    Understand what your customers are really seeking, then use their words to strengthen yours.

WHAT I BRING

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  • 15 years+ writing for B2B, B2C, SaaS and technology brands

  • Deep experience inside tech teams across marketing, product, comms and customer experience

  • A sharp intuition for what matters and what’s getting in the way

  • Strategic thinking, not just nice words

  • The ability to write with clarity, nuance and personality

I’ve led marketing at high-growth company Figured, created partner marketing at Xero, managed editorial and comms at Jade Software, and written for platforms like Preno, Ambit, Nexmo, Snaphire, Nextro, Fuji Xerox, ResolvePay, Native Software, Webfox, Kea Aerospace, 3PM, Service Dynamics, Tikpay, Madcap, and more.

  • "I am always impressed at how she can quickly and accurately articulate a complex technology and relate it to our audience in a way that demands action."

    Caroline Francis, Fractional CMO in tech

  • "Without a doubt, the most talented copywriter I've come across in my 20+ years in marketing."

    Marijke Timmers, The Marketing Collective

  • "Monica understands the tech space, stays current, and always delivers messaging that hits the mark. Even the trickiest concepts are turned into clear copy that says exactly what we need."

    Alexis Simmonds, CMO, Webfox

I founded copywriting studio, Mark My Words, in 2010.

Since then, I’ve helped hundreds of organisations — from start-ups to global corporations — craft brand stories that attract their ideal client and leave a legacy on the world.

I’ve refined my method over a 15 year career in copywriting, with an understanding of SEO, inclusive language, storytelling techniques, ethical persuasion and buyer psychology.

Visit Mark My Words
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